Walker & Associates has launched a company-wide rebrand to change brand perception as the full-service advertising, public relations, marketing and digital firm celebrates 50 years.

“Since we’ve been around for 50 years and work with a lot of corporations and government contracts, we’re often written off as a corporate firm, but we also do a lot of work with nonprofits and business-to-business,” said Cecilia Walker, daughter of late founder Deloss Walker and current CEO/president Ceil Walker.

The rebrand features a new logo and website and a general public relations and marketing plan to show the firm’s breadth and to honor its late founder.

“We’re trying to illuminate our partnerships with a lot of these other companies to show that we don’t only have a corporate exterior but are a creative agency at our core,” Walker said.

The site features new work as well as historic footage of Deloss Walker, who founded the company in 1965 and went on to lead political campaigns for governors, congressmen and presidents.

After Walker’s death in 1996, his wife, Ceil Walker, then president and former NFL marketing representative, took over the agency.

“It’s essential for your brand to remain relevant as industry trends are constantly influx,” Ceil Walker said. “It is an exciting time to be in this industry and a great honor to be celebrating 50 years for our clients, for our supporters and especially for Deloss.”

Read Memphis Business Journal article here