Advertising is dependent on creativity, duh, but it is equally dependent on analytics.

You can’t know if an idea is worth anything without proof. Campaigns rely on numbers for the foundation. They are the evidence that a pitch is capable, deserving of those big advertising bills, and most importantly explains to a client that their investment guarantees a return. Analytics is an easy way to describe the systematic computational analysis of data or statistics. It covers all mediums of data that need to be sifted through in order to create an entirely sound campaign.

This includes various charts that help to track a business's progress, do a quick background check on the desired target audience, and, in short, fully explain why you’re doing whatever it is that you’re doing. Additionally, it’s important to utilize all of the visual ways a researcher interprets her data, thus giving your company multiple perspectives. Be smart. Value data. Amplify the success of your company with numbers 😉

Still confused? Take these seven steps to numerical heaven.

The 7-step business analytics process doesn't have to be overwhelming, let us help break it down for ya...

Step 1: Define the business needs.

Step 2: Explore the data.

Step 3: Analyze the data.

Step 4: Predict what is likely to happen.

Step 5: Optimize or find the best solution.

Step 6: Make a decision and measure the outcome.

Step 7: Update the system with the results of the decision.

Most people are already doing this. If you’re good at your job, which you are, it comes more naturally than second nature. It’s first nature. But mapping them out makes it easy to see, and furthermore, execute without worry.

The analytic scientists in this business risk it to get the money, honey. They have to document the correct data, in the right format, at the right time and give it to the perfect people. If you find yourself wondering whether these people are researchers, bots or internet spies, sources have not yet determined the answer. Data is important. Anything and everything.  The comment section is all yours, go ahead and analyze away.