Our client wrote the book on it.

Author Ann Fishman’s new book, Marketing to the Millennial Woman, now available on Amazon, digs into the mindset of millennial women, including personality traits, consumer trends, buying habits and more. The book delves into factors that motivate millennial women and determine many of their consumer habits – great information for businesses and organizations looking to reach this audience.

“In looking for research and information about millennials in general, I discovered there really wasn’t a lot of data on the next generation of consumers, especially women. That drove me to do some research of my own on millennial women and from that research came Inside the Mind of the Millenial Woman,” says Fishman. Walker & Associates collaborated with Fishman on naming and designing the book. “Walker did a marvelous job of bringing the work to life,” continued Fishman

A little about the author.

For more than two decades, Ann Fishman has been at the forefront of major generational trends. Receiving four U.S. Senate Research Fellowships, she introduced America to lifelong learning and intergenerational mentoring by creating Senate Information Papers, national workshops, and Federal legislation.

In 1995, Ann founded Generational Targeted Marketing, which has provided generational guidance to some of the country’s best and best-known companies, large and small. She has also worked extensively with the U.S. government. Ann is a former Adjunct Professor at New York University.

Walker + Associates (W+A), a full service advertising, marketing, public relations + digital firm headquartered in Memphis, Tennessee, has been delivering clients remarkable results for over 49 years. Founded by political virtuoso Deloss Walker in 1965,  W+A has worked with every realm of industry through the years from food retail to transportation to tourism and beyond. Their effectiveness relies upon a firm understanding of industry segments with a specific strategy employed to link the desired results of the client with targeted public inclination, a tactic derived from Walker’s years of political consulting. His legacy is carried on through the agency by his business partner + wife CEO/President Ceil Walker who continues to execute his unique strategy while generating eye-catching creative and lucrative international + national campaigns.

As W+A turns the golden age in 2015, a new transformation lies ahead. “As our tactics and technology evolve, our brand must do the same,” says Ceil Walker whose son, Deloss Walker + daughter Cecilia Walker, have joined to headline transformation efforts. “Our rebrand will take place in the early months of 2015 with a new logo, website + various public relations events giving back to the city of Memphis in a charitable way.” Though Walker will not comment on the unique unveiling of the new direction, she assures it will pay homage to the traditional structure of the company while catapulting the firm at the forefront of innovation.

Read AMCP Blog post here