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Archives for October 2016

October 17, 2016 - No Comments!

Mad Women

"Success is the best revenge"

Those are the words to live by if you're Ceil Walker, the charismatic CEO of Walker & Associates, a locally owned advertising, public relations, and marketing firm that represents large clients as McDonald's and NASA, and as homegrown as the Memphis Art Park and the Racine + Southern Dance Exchange.

"My mom has little plaques and coasters around the house that say; 'Success is the best revenge.' She's always taught me to gracefully let things go and work as hard as you can to be successful, and the rest won't matter someday, says Cecilia Walker, Ceil's daughter and the senior vice president of business development for the firm.

Read full article from Inside Memphis Business Magazine

October 13, 2016 - No Comments!

Making Lemonade: A Short and Sweet Recipe to Spin Any PR Scandal

So, life has given you lemons. A client may have done something the public didn’t find too sweet, and if you’re representing them it’s your job to fix it. What do you do? The answer is clear, make lemonade.

Directions are as follows:

Squeeze situation until disaster is completely drained

3/4 cup of damage control

Add a pinch of spin
1 apology (to dilute)

1 cup of humility

1 cup of swift action

Assess the pitcher, add hyperbole when needed
. Continue adding sincerity until you reach the desired taste.

October 12, 2016 - No Comments!

Memphis Business Journal Features CEO Ceil Walker

"When Ceil Walker took over as CEO of Walker & Associates after the death of her husband, there were plenty of people who didn't think she could do the job.

Deloss Walker, a once-poor Arkansas farm boy, founded the notable Memphis advertising agency in 1965 and managed the campaigns of several prominent politicians such as Bill Clinton and Al Gore.

But after his death, longtime employees and clients had their doubts that Deloss Walker’s wife, Ceil — 21 years his junior — would be able to continue the Walker & Associates legacy."

Read full article from Memphis Business Journal.