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October 13, 2016 - No Comments!

Making Lemonade: A Short and Sweet Recipe to Spin Any PR Scandal

So, life has given you lemons. A client may have done something the public didn’t find too sweet, and if you’re representing them it’s your job to fix it. What do you do? The answer is clear, make lemonade.

Directions are as follows:

Squeeze situation until disaster is completely drained

3/4 cup of damage control

Add a pinch of spin
1 apology (to dilute)

1 cup of humility

1 cup of swift action

Assess the pitcher, add hyperbole when needed
. Continue adding sincerity until you reach the desired taste.

Published by: Walker & Associates in Uncategorized

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