When former Memphis Grizzlies guard Mario Chalmers announced he would be returning to Memphis, the message came via Instagram. A photo donning a Grizz uniform with the simple message "GNG....enough said...... ." Grizznation got the picture and responded with 10,400 likes and 454 congratulatory comments. With 600 million unique monthly users, Instagram is the fastest growing social media platform. It may not be the right platform for every business, but if you're looking for engagement, it can be a win/win. But what does it take to garner all those red hearts and comments complete with fist bump and hi-five emojis? Let's check out a few who #gram #likeaboss.
@nike Their sneaker game is strong but you'll find more than a page full of shoes on this Insta account. They take a more inspirational approach showcasing carefully curated videos of athletes basking in success. Think LeBron taking the title or Federer's record-breaking Wimbledon win, backed by a catchy White Stripes tune. Occassionally Nike throws in the release of of a newly designed running shoe or sports bra. Posting relevant content results in triumphant victories. With the signature tagline "Just do it," they are representing their brand with perfection.
@dailydose This account is a motivational giant on IG with 1.1 million followers anxiously waiting to see what good vibes they are spreading that day. They want to make you feel good, maybe even chuckle. Everything from Matthew McConaughey's My Hero speech to the meme of Bill Gates and Mark Zuckerberg with the caption "138 billion in one picture and not a Gucci belt in sight." Post after post of content you want to share. Feel the love. #Preach
@henribendel When your purse matches your Rose´. Sheer satisfaction for a #bendelgirl. Henri Bendel interacts with their community, posing questions and responding to comments. Using 'enter to win' call to action campaigns to excite followers. Never missing a National Ice Cream Day, the fashion house posted an image of a chocolate ice cream cone from Godiva held by a wrist dressed with stacks of Bendel bracelets. They know their audience and present their product so attractively, it leaves all their chic consumers feeling like there's no problem a shopping spree can't solve.
@Target The "Xhiliration" of back-to-school shopping ringing any bells? Neat freaks and nerds alike rejoiced in response to the post "Planning Perfection" presenting colorful pens, paper clips and Post-its, all in symmetric rows like Little Boxes on a hillside, by Brit&Co. Target aspires you to subscribe to their mantra "Expect More, Pay Less" with cheerful imagery.
@thehautepursuit Fashion blogger Vanessa Hong has put herself on the Insta runway with verified status. She landed a sought-after spot on the Harper's Bazaar list, The 22 Fashion Blogger Instagrams to Follow Now. She once apologized for a slight glitch in content – blaming it on a digital and juice cleanse she touted would give you that "refresh u crave" – by appearing in a silver sequin gown doing a backbend on the beach. Because, why not?
The Instagram algorithm is something of amazement. They do their part to suit the user's fancy. It's up to you to provide the quality content. Stay true to your voice, promote your brand, provide relevant content and fascinate followers with your charming personality and visual allure. Share with us some of your favorite feeds below.