Our client wrote the book on it.
Author Ann Fishman’s new book, Marketing to the Millennial Woman, now available on Amazon, digs into the mindset of millennial women, including personality traits, consumer trends, buying habits and more. The book delves into factors that motivate millennial women and determine many of their consumer habits – great information for businesses and organizations looking to reach this audience.
“In looking for research and information about millennials in general, I discovered there really wasn’t a lot of data on the next generation of consumers, especially women. That drove me to do some research of my own on millennial women and from that research came Inside the Mind of the Millenial Woman,” says Fishman. Walker & Associates collaborated with Fishman on naming and designing the book. “Walker did a marvelous job of bringing the work to life,” continued Fishman
A little about the author.
For more than two decades, Ann Fishman has been at the forefront of major generational trends. Receiving four U.S. Senate Research Fellowships, she introduced America to lifelong learning and intergenerational mentoring by creating Senate Information Papers, national workshops, and Federal legislation.
In 1995, Ann founded Generational Targeted Marketing, which has provided generational guidance to some of the country’s best and best-known companies, large and small. She has also worked extensively with the U.S. government. Ann is a former Adjunct Professor at New York University.