Gould’s Academy

What do you do with 80 years of expertise in the beauty industry? Pass it on to the next generation, of course. As the largest and most respected salon and day spa brand in the region, Gould’s asked Walker + Associates to help brand and launch the region’s premier beauty industry school.

Insight An in-depth discovery session showed an opportunity to take the industry by storm. Businesses are hungry for skilled talent. Young people want a school that is cutting edge and provides a jump start on a bright future. Action Armed with a strong sense of our target audience’s style and career plans, Walker + Associates developed a fully-integrated campaign with a recognizable and consistent brand look and attitude. Results The launch campaign helped drive student enrollment while the school was under construction so that the academy received its state certification and opened on time and on schedule.

VIDEO | Click image to play

“Class in now in session.” There’s a new school in town…Gould’s Academy…where earning a degree has never been so chic. 

PRINT | Click thumbnail to view slideshow

“Graduate with flying colors.” Our creative approach is bold and modern, appealing to student prospects with an interest in beauty, health and fashion.

“Earning a degree has never been so chic.” Our creative approach is bold and modern, appealing to student prospects with an interest in beauty, health and fashion.

GRAPHIC DESIGN | Click image to view catalog sample

“Student Catalog” This comprehensive piece reinforces the high-end exclusivity and modern edge of Gould’s Academy while presenting prospective students with all the essential information they need to enroll.

INTERACTIVE | Click images to view digital samples

“Interim Website” This simple and cost-effective temporary website was quickly developed to bridge the time until the comprehensive site is launched.

“Facebook” A custom welcome page creates a sense of uniqueness in Facebook’s otherwise standard environment.

“Email Marketing” This targeted email went to nearly 20,000 prospects and drove the campaign’s largest single day of website traffic.

OUTDOOR | Click image to view billboard

“Billboard”