Arkansas Methodist Medical Center

A beacon of health and hope in Northeast Arkansas for more than 60 years, AMMC faces increasing competition from nearby markets. The medical center hired Walker + Associates to help it expand its image.

Insight A comprehensive study of 300 area residents showed that customers and prospects alike viewed the care provided by AMMC to be far more personal than that provided by other area medical centers. This personal care also carried a very high value. Action W+A created the It’s All About You integrated campaign to leverage AMMC’s core strength and provide a branding avenue to promote new technology and services. W+A also organized a 24-hour, 3-shift launch party to introduce the campaign to the entire staff. Results It’s All About You became a rallying cry. After its first year in the marketplace, third-party research showed patient satisfaction had increased 40%. The campaign was awarded 10 Diamond Awards by the Arkansas Hospital Association…AMMC’s first in 22 years.

VIDEO | Click image to play

Delmer Massey, a real patient, tells his story and how it really is “all about you” at AMMC.

At Arkansas Methodist Medical Center, “It’s all about you.” Josh and Rebecca Kissee have trusted AMMC with the births of their four boys…and counting!

PRINT | Click thumbnail to view slideshow

“Delmer -Best in the field” Delmer Massey, a real patient, tells his story and how it really is “all about you” at AMMC.

“Melinda -Taking the reins” Melinda Reeves, a nurse at AMMC, tells how her patient care demonstrates “it’s all about you.”

“That’s what neighbors are for” After a devastating tornado struck a nearby town, the entire community rushed to help. A few days later, Walker + Associates ran this newspaper ad from AMMC just to say “thanks.”

OUTDOOR | Click image to view billboard

“Delmer”

GRAPHIC DESIGN | Click image to view annual report

“Annual Report”